To be a marketer in today's modern climate is challenging.

Just as being a small business owner.

New social media platforms appear almost every year.

The existing ones change their algorithms and setup almost on a daily basis.

One might think it's an easy job once you "get a hang of it".

But... there wouldn't be that so many digital marketing agencies around.

My mantra for small businesses is: "Do marketing yourself"

Why I am saying this as a marketing agency owner?

Well, here are a couple of reasons why advocate

DIY Meta Ads for SMBs:

1. You know your business the best.

2. You're probably in the daily operations and you know every process. 

3. You know the products, the margins, the costs, the customers.

4. You also know, the budget for your marketing.

And this is a totally different position than that of a CEO, CFO, or CMO.

You, the owner, should always be at the heart of marketing.

You should know all the marketing terms, channels and ad platforms.

Then, you can delegate!

This way digital agencies cannot sell their BS when in comes to marketing!